Tabon Bakery — Restaurant Website & Marketing
From concept to launch: built a conversion‑focused website, defined the visual identity, and executed multi‑channel campaigns that increased traffic and sales.
Overview
Tabon Bakery is a neighborhood bakery‑restaurant. The goal was to modernize their digital presence, make the menu easy to browse on mobile, and drive in‑store orders.
Website
Designed a clean, appetizing interface highlighting hero items, menu sections, and hours/location with prominent CTAs. Built responsive pages with fast load times, SEO‑friendly markup, and analytics.
Branding
I designed and developed the full restaurant menu from scratch, handling both the creative layout and the visual direction. I personally photographed all the dishes to highlight freshness and authenticity, then incorporated those images into a clean, modern menu design. The layout was structured for easy readability, aligning with the brand's identity while showcasing the food in a visually appealing and professional way.
Campaigns
Tabon Bakery — Brand Identity & Marketing Assets
Developed a complete brand identity system for Tabon Bakery, including logo design, storefront banner, menu layout, flyers, and business cards. Directed and executed food photography to showcase products, created a cohesive visual style across digital and print, and designed QR-integrated assets for social media engagement. Leveraged AI tools (MidJourney) to generate creative visuals and crafted marketing collateral that strengthened brand recognition and customer outreach.
+68%
Website traffic in 3 months
+41%
Calls and direction requests