Tabon Bakery – Social Media Growth Case Study
From zero to viral: built a comprehensive social media strategy that grew followers by 1,300% and generated over 500k views across platforms.
Overview
Tabon Bakery needed to establish a strong digital presence and drive foot traffic to their physical location. Through strategic content creation, influencer partnerships, and platform optimization, we achieved exponential growth across all social channels.
Instagram Growth
Developed a cohesive Instagram strategy focused on food photography, behind-the-scenes content, and customer testimonials. Created a consistent posting schedule and engaged with local food communities to build authentic relationships.
+1,300%
Follower growth in 6 months
TikTok Growth & Influencer Collaboration
Leveraged trending sounds and food challenges to create viral content. Partnered with local food influencers and micro-influencers to expand reach. Created authentic, behind-the-scenes content that showcased the bakery's personality and quality.
534k
Total video views across TikTok
Google/Maps Growth
Optimized Google My Business profile with high-quality photos, updated hours, and customer reviews. Implemented a review generation strategy and responded to all customer feedback to improve local SEO rankings.
+89%
Increase in Google Maps searches
Linktree & Delivery Platforms
Created a centralized Linktree page to direct traffic from social media to key business pages. Optimized presence on delivery platforms like DoorDash and Uber Eats with compelling food photography and detailed descriptions.
+156%
Online order conversion rate